Connect Google Analytics
Go to analytics.google.com and sign in with your Google account. Create an account and a property for your store, then add a Web data stream with your store's address. Google gives you a Measurement ID that starts with G-. Paste it into Analytics → Integrations and save. Your store starts sending visits straight away.
Add the API secret so sales count
On the same data stream page, open Measurement Protocol API secrets, press Create, give it a name and copy the value. Paste it into Analytics → Integrations. With it, we send each sale to Google the moment its payment is confirmed, including bank transfers you confirm hours or days later. Without it, Google sees visits and carts but not sales.
Your shoppers choose
Nigeria's data protection law (NDPA 2023) says shoppers must agree before analytics cookies are set, so your store shows a short cookie notice. Google only loads for shoppers who accept, and shopping works the same for everyone. That means Google Analytics will show fewer visitors than really came: that's expected, and the trends are still true.
What to look at first
Under Reports, Acquisition shows where shoppers come from: Instagram, WhatsApp, Google or a link you shared. Engagement shows which product pages get the most views. Monetisation shows which products sell. A product with lots of views but few add-to-carts may need a better photo, price or description.